Paid Ads

Breakeven ROAS Calculator

The single number every advertiser must know. Enter your price, cost, and fees to get the exact ROAS below which every ad dollar loses money, plus your safe profit targets and max CPA.

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Learn the benchmark: What is a good ROAS? →
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Breakeven ROAS
2.5x
Below this, every ad dollar loses money.
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The Paid-Ads Profit Cheatsheet

Every number that decides whether a campaign makes money, on one page: breakeven ROAS, max CPA, target ROAS by margin.

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